Digital marketing is how businesses today operate in the online environment. While traditional marketing channels are still viable, today’s online marketing choices can be daunting. Traditional marketing is known as “outbound marketing” which includes television, radio, newspaper, print and mail advertising. Today, marketing an online business engages “inbound marketing” techniques that require a completely new set of tools and rules.
A new frontier
While marketing an online business does sometimes incorporate traditional outbound channels, more often best results are directed toward digital marketing channels. For example, a non-inclusive list of digital media channels includes social media (like blogging and video), online advertising (which includes pay-per-click (PPC) and cost-per-click (CPC) campaigns), and affiliate marketing. Each one is a specialized tool used to build traffic and revenue for an online business – when used at the right time, in the right combination, and in the right situation.
Think this stuff is for big business only? As Internet availability continues to expand, even small businesses need to redirect their resources toward digital marketing to stay on top of the competition.
How do you market your business best?
Simple as it sounds, the most important step toward building your online business – and boosting your bottom line – is to get online effectively. This is where most small businesses fail. It is vital to start with a well-designed website, strategically optimized so search engines can find it, and then incorporate a digital marketing plan using the tools that will work best for your business.
Digital Marketing Services takes the guess-work out of how to…
- Get your business online quickly and affordably
- Optimize and get more traffic for your website
- Convert traffic into customers
- Choose the right social media channel for your business
- Develop a marketing plan
Founded by Nathan Hawkes – Arcane Marketing is a digital marketing agency based in Idaho Falls, Idaho. They specialize in search engine optimization (SEO), pay per click advertising (PPC), social media, content marketing and email marketing.
Their aim is to deliver results for clients by building strong, long-lasting relationships with them. This means they take the time to understand your business, work with you to develop your strategies and then provide ongoing support throughout their implementation. They have a passion for what they do, which shows in the quality of the work they deliver.